The United States Court of Appeals for the District of Columbia has held that the Federal Trade Commission's cease and desist power encompasses corrective advertising orders where past advertisements have played a substantial role in creating and reinforcing a false belief about the product and such belief would linger after the false advertising ceases.
Warner-Lambert Co. v. Federal Trade Commission, 562 F.2d 749 (D.C. Cir. 1977), cert. denied, 98 S. Ct. 1575 (1978).
Federal Trade Commission - False Advertising - Corrective Advertising Remedy,
Duq. L. Rev.
Available at: https://dsc.duq.edu/dlr/vol16/iss4/16