Author

Aaron Warnick

Defense Date

3-31-2016

Graduation Date

2016

Availability

Immediate Access

Submission Type

thesis

Degree Name

MS

Department

Journalism and Multimedia Arts

School

McAnulty College and Graduate School of Liberal Arts

Committee Chair

Michael Dillon

Committee Member

Giselle Auger

Committee Member

Zeynep Tanes-Ehle

Keywords

Advertising, Advertorial, Brand Journalism, Journalism, Journalism Ethics, Native Advertising

Abstract

Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century.

Format

PDF

Language

English

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