Author

Helena Mica

Defense Date

7-15-2008

Graduation Date

2008

Availability

Immediate Access

Submission Type

thesis

Degree Name

MA

Department

Graduate Center for Social and Public Policy

School

McAnulty College and Graduate School of Liberal Arts

Committee Chair

Joseph D. Yenerall, Moni McIntyre

Keywords

same-sex issues, marital issues, organization, policy

Abstract

Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself.

Format

PDF

Language

English

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