Graduate Center for Social and Public Policy
McAnulty College and Graduate School of Liberal Arts
Joseph D. Yenerall, Moni McIntyre
same-sex issues, marital issues, organization, policy
Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself.
Mica, H. (2008). Framing Strategies of Lesbian, Gay, Bisexual, Transgender Advocacy Organizations: The Case of Let California Ring's 'Garden Wedding' Commercial (Master's thesis, Duquesne University). Retrieved from https://dsc.duq.edu/etd/929