Crisis Communication: Interpretation and Identity
Defense Date
7-20-2009
Graduation Date
Fall 1-1-2009
Availability
Restricted
Submission Type
dissertation
Degree Name
PhD
Department
Communication and Rhetorical Studies
School
McAnulty College and Graduate School of Liberal Arts
Committee Chair
Ronald C. Arnett
Committee Member
Janie Harden Fritz
Committee Member
Calvin L. Troup
Keywords
Crisis Communication, Philosophical Hermeneutics, Prejudice, Text, Question, Identity
Abstract
Crisis communication, in the words of Hans-Georg Gadamer, is attentive to this historical moment. This dissertation utilizes Gadamer's philosophical hermeneutics in the meeting, understanding, and attending to crisis events. Gadamer's use of question, text, and prejudice/bias guides this inquiry into the major crisis metaphors, scholars, and disciplinary conventions that shape the current scholarly area of crisis communication. Following Gadamer's interpretive framework, crisis is viewed as an emergent question that one meets through a standpoint, a particular prejudice/bias. By reviewing the Tylenol crisis of 1982, this project demonstrates that this milieu of question, text, and bias calls forth an identity that is reconstituted from what it was prior to the crisis event. Finally, the dissertation examines how a public identity for a corporate entity is redefined and reconstituted by the manner in which it engages a crisis. In keeping with Gadamer's philosophical thought, this project does not offer a method of crisis communication but rather points to the contemplative process necessary for the meeting and engaging of a crisis that will transform the identity of the corporate structure or the environment from which the crisis emerges.
Format
Language
English
Recommended Citation
McKendree, A. (2009). Crisis Communication: Interpretation and Identity (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/1696