Defense Date
3-17-2023
Graduation Date
Spring 5-5-2023
Availability
Immediate Access
Submission Type
dissertation
Degree Name
PhD
Department
Communication and Rhetorical Studies
School
McAnulty College and Graduate School of Liberal Arts
Committee Chair
Janie M Harden Fritz
Committee Member
Erik Garrett
Committee Member
Richard Thames
Keywords
Semiotics, Emojis, marketing communication, IMC, Integrated marketing communication, Semiology, Communication
Abstract
Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.
Language
English
Recommended Citation
Albarzan, N. (2023). THE SEMIOTIC USE OF EMOJIS IN MARKETING COMMUNICATION (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/2136
Included in
Communication Technology and New Media Commons, Other Philosophy Commons, Public Relations and Advertising Commons, Sign Languages Commons