Communication and Rhetorical Studies
McAnulty College and Graduate School of Liberal Arts
Janie M Harden Fritz
Semiotics, Emojis, marketing communication, IMC, Integrated marketing communication, Semiology, Communication
Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.
Albarzan, N. (2023). THE SEMIOTIC USE OF EMOJIS IN MARKETING COMMUNICATION (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/2136
Communication Technology and New Media Commons, Other Philosophy Commons, Public Relations and Advertising Commons, Sign Languages Commons