Author

Tim Ebersole

Defense Date

1-28-2011

Graduation Date

2011

Availability

Immediate Access

Submission Type

dissertation

Degree Name

EdD

Department

Interdisciplinary Doctoral Program for Education Leaders (IDPEL)

School

School of Education

Committee Chair

James C. Higgins

Committee Member

Helen Sobehart

Committee Member

Carol Parke

Committee Member

David Calvario

Keywords

Alumni donations, College of graduation, Gender, Life cycle, Proximity to campus, Student activity

Abstract

This study observed the life cycle of giving of the Class of 1973 graduates at a medium, public university covering a 36 year period of donations. Potential donors were defined as having participated in university-sponsored activities as a student. Key characteristics studied geographical (residential) proximity to campus, gender and college in which the alumni graduated from the public university. Based on this study, higher educational institutions can benefit from determining the giving cycle as it relates to these characteristics. The percentage rate of giving remained consistent over 30 years, therefore, higher education institutions will want to focus their marketing/fundraising efforts with these variables in mind including college of graduation, gender and or alumni that reside in proximity to campus that have participated in university-sponsored student activities as an undergraduate.

Format

PDF

Language

English

Share

COinS