Interdisciplinary Doctoral Program for Education Leaders (IDPEL)
School of Education
James C. Higgins
Alumni donations, College of graduation, Gender, Life cycle, Proximity to campus, Student activity
This study observed the life cycle of giving of the Class of 1973 graduates at a medium, public university covering a 36 year period of donations. Potential donors were defined as having participated in university-sponsored activities as a student. Key characteristics studied geographical (residential) proximity to campus, gender and college in which the alumni graduated from the public university. Based on this study, higher educational institutions can benefit from determining the giving cycle as it relates to these characteristics. The percentage rate of giving remained consistent over 30 years, therefore, higher education institutions will want to focus their marketing/fundraising efforts with these variables in mind including college of graduation, gender and or alumni that reside in proximity to campus that have participated in university-sponsored student activities as an undergraduate.
Ebersole, T. (2011). Alumni Financial Donations, Life Cycle and Student Activities (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/511