Flexible Marketing and Outreach: An Institutional Repository Case Study

Citation for published article

Phillips, G. A., & Kliewer, C. (2018, March). Flexible Marketing and Outreach: An Institutional Repository Case Study. Poster presented at Electronic Resources & Libraries 2018, Austin, TX. Available from https://dsc.duq.edu/library-scholarship/17/

Authors

Gesina A. Phillips, Duquesne UniversityFollow
Christie Kliewer, Duquesne UniversityFollow

Document Type

Conference Poster

School

Gumberg Library

Abstract

Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.

Rights

© The Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Repository Citation

Phillips, G. A., & Kliewer, C. (2018). Flexible Marketing and Outreach: An Institutional Repository Case Study. Retrieved from https://dsc.duq.edu/library-scholarship/17

Additional Files

Flexible Marketing & Outreach Poster 3-2018 Phillips Kliewer.pdf (109 kB)
Full-sized 36x48" version of the poster, as presented at the conference.