Citation for published article
Phillips, G. A., & Kliewer, C. (2018, March). Flexible Marketing and Outreach: An Institutional Repository Case Study. Poster presented at Electronic Resources & Libraries 2018, Austin, TX. Available from https://dsc.duq.edu/library-scholarship/17/
Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.
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Phillips, G. A., & Kliewer, C. (2018). Flexible Marketing and Outreach: An Institutional Repository Case Study. Retrieved from https://dsc.duq.edu/library-scholarship/17