Citation for published article
Phillips, G. A., & Kliewer, C. (2018, March). Flexible Marketing and Outreach: An Institutional Repository Case Study. Poster presented at Electronic Resources & Libraries 2018, Austin, TX. Available from https://dsc.duq.edu/library-scholarship/17/
Document Type
Conference Poster
School
Gumberg Library
Abstract
Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.
Rights
© The Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Repository Citation
Phillips, G. A., & Kliewer, C. (2018). Flexible Marketing and Outreach: An Institutional Repository Case Study. Retrieved from https://dsc.duq.edu/library-scholarship/17
Full-sized 36x48" version of the poster, as presented at the conference.