Citation for published article

Phillips, G. A., & Kliewer, C. (2018, March). Flexible Marketing and Outreach: An Institutional Repository Case Study. Poster presented at Electronic Resources & Libraries 2018, Austin, TX. Available from

Document Type

Conference Poster


Gumberg Library


Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.


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Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flexible Marketing & Outreach Poster 3-2018 Phillips Kliewer.pdf (109 kB)
Full-sized 36x48" version of the poster, as presented at the conference.